Donald Trump is fairly active on Twitter. He managed to make headlines almost every day with a series of booms in the microblogging service. Supposedly Trump activity as a president could entice netizens become new users, which in turn can attract advertisers.
But the presence of Donald Trump is still not able to increase the growth of Twitter. Based on its financial report, Twitter ad revenue in Q4 2016 amounted to US $ 638. That figure is down compared to the same period last year.
Mobile ad revenue was 89 percent of total ad revenue, while total revenue in Q4 2016 amounted to US $ 717 million. While total revenues Twitter throughout 2016 reached US $ 2.5 billion, up 14 percent year-over-year.
In the same period, the average monthly active users Twitter as much as 319 million, up 4 percent year-over-year. While the average daily active users grew 11 percent.
"Trump is very striking and I think often times people see something Tweeted him in the news media. They see it (chirp Trump) there, so no need to see it on Twitter," said an analyst at eMarketer, Debra Aho Williamson, as reported from Cnet.
On the other hand, the Chief Executive Officer (CEO) of Twitter, Jack Dorsey, on Thursday, February 9, 2017, ensuring that the company continues to strive to make services easier to use.
Although it was thought there was no change in the service during the past year, said Dorsey, a lot of small changes are added. He asserted that given all the changes is to make the services growth continues.
"It will take time to show results that we all want to see. We will continue to move aggressively. It will be difficult and will continue to like it, but it's all worth doing," said Dorsey.