Variety reported this cooperation also includes a number of other besutan content of A + E Networks, such as Lifetime, History, and FYI. The series will be titled 'Second Chance'.
Quoted from Tech Crunch this series will run for 8 weeks, with one episode every week. This content is planned to be viewable in the United States, Britain, Canada, and Australia.
The Second Chance is a series that brings a pair of ex-lovers to discuss the breakdown of the relationship between them. Characteristic Snapchat will also be featured in this content, such as text in the video.
This cooperation is the second time Snapchat announced the presence of original content in its services. Previously, Snap has an agreement with the BBC to create specialized content titled Planet Earth II. Other companies are also likely to produce original content for Snapchat is the Disney / ABC Television Group (DTAG). The deal will begin with the content of both The Bachelor's program.
For information, Snapchat is on an aggressive produce its own original content. The service was indeed expected is trying to survive amid competition video sharing service.
Moreover, Facebook as a strong competitor has presented a similar service via Instagram Stories. Therefore, original and exclusive content can be an added value and attract more viewers.