Samsung is known as an electronics manufacturer that makes all the electronic innards of a computer chip to the refrigerator. At the launch of Samsung Galaxy S8, Samsung possibility to show a number of advantages thanks to technical improvements. For example, how chips made by Samsung enables a faster Internet connection for your phone.
"Perhaps promote Samsung Galaxy S8 as a remote control (remote control) for households," said Wayne Lam, an analyst at IHS mobile electronic devices Markit.
Other analysts doubt Samsung's software in the form of voice assistant Samsung Bixby and the ability to cooperate with other companies to support Bixby. While Siri, Apple's voice assistant, has been promoting its features with a number of companies like Uber, Yelp or Dominos.
"I think Samsung will have difficulty competing in the long term with a broader digital ecosystem of Google, Amazon or Apple," said Thomas Husson, principal analyst at Forrester.