Monday, May 29, 2017

Focus on Flagship Mobile Phone, Sony Stop Xperia X and X Compact?

Focus on Flagship Mobile Phone, Sony Stop Xperia X and X Compact?
Sony Mobile has confirmed its plans to stop production of the Xperia X and X Compact series smartphones. Both the Xperia X and X Compact are the middle-class Sony phones.

Quoting The Verge, it was announced Sony in its investor conference, Investor Day 2017.

The reason Sony took the step is because the company wants to change its focus, ie gush the flagship device. Even so, before actually stop the line Xperia X and Xperia X Compact at the end of this year, Sony will release two devices.


Given the trend of smartphones and Sony design, the two devices are still not disclosed to the public this must be a smartphone that can attract attention. Unfortunately, the software in it is still a secret at this time.

Sony usually announces its flagship device in the IFA event in September. If true, both Xperia devices are just waiting for the launch time in a few months.



Meanwhile, based on reports from Xperia Blog, Xperia X and X Compact middle class products reported only managed to achieve 85 percent of sales targeted in Japan. While outside Japan, Xperia X model only reached 31 percent of the target to be achieved.


The lack of consumer enthusiasm outside of Japan makes Sony only reach 43 percent of its target in the middle class mobile segment globally.

Sony is also trying to improve its market share in 2017. The company is also expected to differentiate products with technology that can only be made by Sony to restore consumer enthusiasm for Sony brand.
 

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