Sony Retires Xperia X and X Compact, This is the Reason

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Sony Retires Xperia X and X Compact, This is the Reason
Sony reportedly decided to stop selling one of its smartphone product line, Sony Xperia X and X Compact.

This decision was taken by Sony because two smartphones released last year is incised sales figures are less satisfactory.

The Japanese electronics manufacturer has also confirmed its decision through Investor Day.

As quoted from Gadget360, Sony put this smartphone in the premium class, but offer an affordable price. Apparently, the strategy was not enough to tempt the market.


In Japan alone, this samrtphone get quite positive response and managed to reach 85 percent of sales targets. But in other countries, sales are not encouraging.

In the global market, this smartphone is only able to hook 31 percent of sales targets.


With these disappointing numbers, it is only natural that Sony decides not to continue the Xperia X and Xperia X Compact product lines. This is also not the first time Sony.


In the past year, Sony has also suspended its C and M series product lines to focus on the Xperia X series.

Since then, Sony has been passionate and have a sense of optimism to market the smartphone, including other leading smartphone, such as Sony Xperia XZ Premium and the device is also marketed at an affordable price, Xperia XA1.


Still related to the decision made, now Sony will focus on mid-range and high-end mainstay devices, such as XZ Premium, Xperia XZs, Xperia XA1, and Xperia XA1 Ultra.

Through the 2017 roadmap, Sony is also rumored to want to focus on 'technology that only Sony can deliver' and focus more on its core markets, such as Japan, East Asia, APAC, Middle East and Europe.
 
 

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