This deal occurs when Apple TV requires a streaming video service via the internet. He attempted to invite Amazon.com Inc. to accept the offer. Apple realized that competition between distributors in Silicon Valley could reduce its customers.
The reason is strong, Apple only requires good video quality to sell its TV player. Amazon also needs a place to channel their TV shows.
However, the announcement on Monday was just a negotiation, given that by 2015, Amazon stopped Apple TV sales on its retail site.
"Whenever these companies try to freeze each other, consumers always lose," explained an analyst at eMarketer research firm quoted by Reuters.