The newly released Instagram support to a number of users in a certain region. The first three areas reported to receive GIF support on the Stories feature are Indonesia, Philippines and Brazil.
Instagram parent company, Facebook, has been cooperating with Giphy since Facebook started allowing users to comment with GIF, and utilize the Giphy search engine since last year.
Compared with the Augmented Reality (AR) Snapchat lens and Giphy's efforts related to its AR applications such as Giphy World, transparent GIF stickers that can be embedded in Instagram Stories are considered to offer better options and will be more quickly adopted.
When asked for comments, Instagram mentioned that his company is always testing ways to improve the experience of using social networking applications. The availability of this support in some users indicates its official launch in the near future.