In addition, Samsung is also working with Disney to realize AR Emoji. This partnership allows Samsung to bring AR Emoji creations using Disney's famous characters. This announcement is considered a surprise for Apple, especially because Steve Jobs is one of Disney's biggest shareholders.
In addition, President Disney is also a member of Apple's shareholders' board. Apple and Disney have also worked together on other projects and Mickey Mouse is an interface and facial display option for Apple Watch.
Disney is one of the big names in the entertainment industry and has many known characters in the world. The popularity of animations such as Mickey Mouse, Minnie Mouse, Goofy, Pluto, and Donal Duck are considered to be able to attract the attention of children and adults.
However, since children generally do not make decisions related to smartphone purchases, Samsung is expected to target adult consumers through the presence of this AR Emoji Disney feature. Meanwhile, Samsung Galaxy S9 and Galaxy S9 + will be officially launched on 16 March.