The share value of Snap Inc., the maker of Snapchat, dropped 6.1 percent yesterday, after Kylie Jenner made a tweet, saying that he no longer opened the Snapchat app.
The fall of Snap Inc. stock making the valuation of the company down about US $ 1.3 billion. Jenner's tweets received a resounding reply from his followers on Twitter. Wall Street analysts are also beginning to realize the same thing, showing problems related to the user's activity since the Snapchat design reshuffle.
Indeed, there is a possibility that there is no connection between the decline in the value of Snap shares with Jenner's tweets. However, it can not be denied, Jenner is one of the most influential people in social media.
He not only has 24.5 million followers on Twitter, he is also one of the most popular users of Snapchat. If he says that he is no longer using the app, it is likely that this will affect other Snapchat users.