Samsung Electronics Co., said Bixby stand out from similar programs that exist in the market such as Apple's Siri Inc., Alexa creation of Amazon, Google Now owned by Google, and Cortana from Microsoft. Samsung claims Bixby "smarter" and more sensitive than its competitors. Samsung says artificial intelligence systems (artificial intelligent) or his AI is different from its competitors in terms of "completeness", "context awareness", and "cognitive tolerance".
Samsung said Bixby is equipped with so-called AI technology "deep learning" (deep learning) that enables it to learn how to communicate better with users.
More Samsung said Bixby able to understand complex sentences and various commands from users. For example, not only can understand short voice commands to "picture", Bixby also be able to understand a sentence like "please take a photo of the newly captured and send it to someone."
The program is also able to find products online simply by taking photos of products in question. In the future, Samsung hopes Bixby command capabilities can be applied to other devices such as refrigerators and washing machines.