Reporting from Apple's official website, stated that the choice of the red color is the result of a partnership with RED-focused organizations to educate about HIV AIDS.
Not only the body only wrapped in red, but the products of Apple services and applications in the App Store also comes with red element.
This new color variant will be available for the iPhone 7 or 7 Plus specifically for variants of 128 GB and 256 GB. For iPhone 7 128 GB version priced at US $ 749 and 256 GB version for US $ 849. As for the iPhone 7 Plus, for US $ 869 for the model 128 GB and $ 969 for the 256 GB version.
Previously, Apple has also released Smart Battery Case accessory products with a bright red color cast that not only protects the iPhone from bumps or scratches, but also provides additional battery big enough. This accessory will of course also suited implanted with 7 RED's iPhone.