Indosat Ooredo claims Cipika Play app comes with UI / UX (User Interface / User Experience) that has been polished so that the display and navigation becomes more simple, intuitive, and practical when used.
Carlos Karo Karo, Head of eCommerce Ooredoo Indosat, said customer demand which is actually derived from the gamer continues to rise. Most want to access services easily with transactions that are not long-winded.
"Competition is increasingly competitive games industry. To address this growing market, we have developed a mobile application to bring Cipika Play closer to customers," said Carlos at app launch Cipika Play in DigiPlay, Indosat Ooredoo central office in Jakarta.
"With the selection of the access via web sites and applications, we expect the transaction to the customer could continue to rise," he continued.
Carlos explained, buy tokens with Cipika Play Point is also easy. How, after customer registration and verification, they will automatically receive a virtual number "0814x". The number aims to expand and facilitate customers to top up, because it can be done in more than 80,000 agents spread across Indonesia pulses.