Lenovo Brand Will Not Be Lost From The Smartphone Market

Lenovo Brand Will Not Be Lost From The Smartphone Market
Chief Executive Officer (CEO) of Lenovo, Yang Yuanqing, confirmed the brand "Lenovo" will remain in the smartphone market.

This statement also indicates the company will continue to pitch in the smartphone market with two brands of Lenovo and Motorola.

"We will not eliminate Lenovo," Yuanqing said, commenting on rumors about the use of the brand.

Reported by GSM Arena, Yuanqing Confirmation at once shows the strategies taken by Lenovo.

Despite the loss of the mobile division, the company from the Bamboo Curtain country will continue to move with the two brand strategy as before, which is selling handsets with brands Lenovo and Motorola, simultaneously.

Both brands of handsets will be equally sold to various countries. But there are a number of markets that only target one brand, and there are both.

The rumors about the removal of the "Lenovo" brand from the smartphone market, appeared in November 2016. 

At that time, reports said Lenovo would only sell devices with Moto brand, in the future. The move was mentioned to adjust the reorganization of Lenovo's activities in China.

About the reorganization, Yuanqing said it would not affect Lenovo's mobile business in his homeland.