Samsung and Apple Still Rely on Smartphone Market

Samsung and Apple Still Rely on Smartphone Market
Gartner research firm released smartphone sales data worldwide during the first quarter (Q1) 2017. As a result, Samsung and Apple still lead the market with a 34.4 percent share of the market.

Reported by MacRumors, Samsung led smartphone sales in the world with 20.7 percent market share. South Korean company (South Korea) was successfully sold 78.6 million units to consumers in Q1 2017.

Apple is in second position has 13.7 percent market share with sales of 51.9 million units. Whether Samsung or Apple, the market share decline compared to the same quarter last year. One year ago, Samsung controlled 23.3 percent and Apple's 14.8 percent market share.

According to Gartner Research Director, Anshul Gupta, Samsung and Apple are both facing fierce competition from Chinese brands such as Huawei, Oppo, and Vivo. The company's combined market share was 24 percent, up 7 percent from a year earlier.

The shift in consumer interest positively affected Chinese manufacturing, such as Huawei, Oppo, and Vivo, with a strategy of selling products to consumers' desires at affordable prices.


"The three top Chinese manufacturers are driving sales at their competitive prices, as well as high quality smartphones with innovative features, and aggressive marketing and sales promotions help brands take part in other brands in markets such as India, Indonesia , And Thailand, "Gupta said.

As for Huawei, is in the top three of the top vendors. The company pocketed 9 percent market share with total sales of 34 million. Total sales of smartphones from all vendors, as long as Q1 2017 reached 380 million units.

Then Oppo is in fourth position with 8.1 percent market share and sales of 30.9 million units. Vivo closed the top five with 6.8 percent market share and 25.8 million smartphone sales.

For the operating system market (OS), Android leads with 86 percent market share, while iOS 13.7 percent.