Currently the platform is offered to companies in the form of developer preview. Business Chat for iMessage allows customers and companies to communicate using chat.
The platform lets customers buy products, track shipments and more. Simple tasks related to customer service can also be handled using the Business Chat platform.
Apple has integrated this platform into its own applications such as Safari, Siri, Spotlight and Maps. Users will be able to use Apple Pay to make purchases in chat.
And, because messages on the platform can be saved, customers can make them a reference if they are needed later.