So the prestigious event four years, the World Cup is always stealing the attention of the global community. For that reason, Vivo announced a partnership with FIFA as one of the sponsors of the 2018 and 2022 World Cups.
During this partnership, Vivo will be the official sponsored phone, successively in the 2017 Confederations Cup, 2018 World Cup in Russia, the Confederations Cup 2021 and the 2022 World Cup in Qatar.
Not only that, this contract also gives a tremendous impact on Vivo with the appearance of the company logo in every game through billboards in the field, match tickets, press releases, and other strategic places.
Gradually, Vivo will introduce a special World Cup phone that offers a different experience for consumers and football fans in enjoying the World Cup.
"Football is a sport full of vigor and also amazing. As a global sponsor for the World Cup, Vivo is committed to absorbing the spirit to go ahead and show our consumers worldwide about our Creative, Fun, and International brand. "Senior VP Vivo, Ni Xudong, through an official press release.
Furthermore, FIFA Secretary General Fatma Samoura stated, "Football and technology have become an inseparable part of recent times, both on and off the pitch, and this is a very important moment for us to start cooperation with mobile phone brands Smart global front. "