Alibaba printed record sales of $ 18 billion in 13 Hours

Jack Ma
The Chinese e-Commerce giant, Alibaba, set a record sales of US $ 18 billion in Single Day for about 13 hours. The transaction surpassed last year's record with a sales value of US $ 17.8 billion managed for 24 hours. Single Day in China is an online shopping festival that has garnered more sales for years than Black Friday and Cyber Monday.

According to research firm eMarketer Retail, Alibaba took advantage of this event to lure international brands to enter the platform. More than 40 percent of brands that enliven this year's Single Day come from outside of China.

"In addition to still targeting domestic consumers, Single Day is also increasingly spreading to other countries.The local players in Southeast Asia such as Lazada (Alibaba subsidiary), Zalora and Shopee also launched their own Single Day promotions this year," said Xiaofeng Wang, an analyst from research firm Forrester.

Single Day was originally created by Chinese students in the 1990s, which was held every November 11 for the singles. While Alibaba began to enliven this celebration with the shopping agenda in 2009.

This year, Alibaba held the festival by bringing in a number of top international celebrities, such as Pharrel Williams, Nicole Kidman, Maria Sharapova, Jessie J, and others.