Unlike Apple Music, Spotify offers a free streaming music service with monetization methods via advertising. Spotify has 70 million free service users, so if combined, Spotify now has 140 million subscribers.
By comparison, Apple Music's latest report calls the service to have 30 million subscribers by September 2017, and that 30 million subscribers are monthly paid subscribers.
Spotify applies subscription price of US $ 10 per month for its music streaming service, similar to other great services like Apple Music, Tidal, and Deezer.
However, Spotify also offers discounts to a number of users such as students, and offers Spotify Family services that allow users to join groups with a maximum number of members of six people in a single account for US $ 15 per month.