AT & T announced it wants to get the AppNexus advertising company with an acquisition price of about $ 1.6 billion

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AT & T Inc. said on Monday that it has agreed to acquire AppNexus advertising technology company, which competes in the advertising market with the likes of Google and Facebook and declares that as the world's largest independent digital advertising exchanges.

According to a statement from WSJ AT & T is expected to pay about $ 1.6 billion. AppNexus offers technologies that help advertisers buy ads, use automated software, across various websites and apps.

"Ad technology brings together analytics and real-time technology with our premium TV and video content," said Brian Lesser, CEO of AT & T's advertising and analysis group. "So we went out and found the strongest player in space."

AppNexus says that about 34,000 publishers and 177,000 brands use the market today to link ads with ad placements and viewers to view them. AppNexus also has an exchange, which gives AT & T the ability to sell inventory on behalf of multiple publishers.

Quoted from Business Insider, Lesser told that he hopes all broadcast networks will connect to AT & T, and AppNexus will be a technological tool for that to happen.

Meanwhile, AppNexus is expanding its advertising and analytics globally, evolving to Asia-Pacific, Australia, Europe and Latin America, AT & T said. As is well known that this market will continue to exist, giving AT & T access to AppNexus's global client and publisher clients and will expand its presence outside the US.

That way AT & T will continue to build the basic technology AppNexus integrates it with AT & T data, video content, and distribution.


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