Though judged too cheap, from the standpoint of the consumer, the price can just keep votes too expensive for a smartphone. However, according to Hall, the selling price it could make Apple's revenue decline.
"Apple Announces the new iPhone and the price of LCD models " XR "turned out to be cheaper than we think. We assess this effectively ' sacrificing ' SKU iPhone/8 + and push us to lower the average selling price and revenue estimates, but slightly offset with more units, "says Hall.
Apple has not opened the pre-order iPhone XR, but iPhone XS and XS Max already since Friday (14/8). Pre-order iPhone XR will be opened in mid-October 2018, while the shipment began on October 26, 2018.